Swot Analysis Of Lululemon - 1219 Words

Lululemon was founded in 1998 by Chip Wilson in Vancouver, Canada. This yoga inspired brand started when Mr. Wilson’s studio was yoga by night and design by day and was looking to expand into more of a community feel. His vision was to bring together a place where people could grow healthier more fulling lives both physically and mentally. The first items Lulu made were cater to the yoga practice and specifically women, but has since grown into so much more. The store specializes in men and women’s clothing for activities including running, biking, yoga and other training sports, and carries clothing, and gear to outfit these active lifestyles (Lululemon Athletica, 2017). As of January 2017, Lululemon has 406 operating locations throughout†¦show more content†¦There annual earnings report states that their core values include taking personal responsibility, nurturing entrepreneurial spirit, acting with honesty and courage, valuing connection, and choosing to ha ve fun† (Lululemon, 2017, p. 1). Lulu’s as they are more commonly referred to as, has no issue pointing out that their main target market is active, affluence females. Their 2016 published annual report states that their primary target is â€Å"sophisticated and educated woman† (Lululemon, 2017, p. 1). Men and younger girls are a secondary market for the company, but all their products are produced to provide all their customers with a superior fit that performs well while looking stylish. NEED TO MENTION SOMETHING ABOUT PRODUCT POSITIONING? Once the strategies have been outlined, a marketing manager has to implement the steps using the appropriate marketing mix which consists of the 4P’s: Product, Place, Price Promotion (Winer Dhar, 2011). A business’ product is comprised not only of the good itself, but also how the it integrates into the customer live, what value they give it to, how it looks, the packaging it is in, etc. Knowing your target audience is fundamental to creating a selling product (Ehmke, Fulton, Lusk, n.d.). Lululemon stores and online site consists mostly of clothing ranging from leggings, to tank tops, shirts, bras, and socks for mostly women, and a smaller section for men. (Lululemon Athletica, 2017). Each item soldShow MoreRelatedLululemon: SWOT Analysis1561 Words   |  6 PagesLululemon is a marketer of clothing that ostensibly inspired by yoga. The company has carved out a niche for itself in the athletic apparel market by focusing on this type of clothing, marketing primarily to females, and selling at its own-branded stores. The company has enjoyed considerable success of late. Revenues have grown from $147 million in fiscal 2007 (basically calendar 2006) to $711 million in 2011. Net income was $7.67 million in FY2007 and $121.85 million FY2011 (MSN Moneycentral, 2012)Read MoreSwot Analysis For Lululemon Athletica1043 Words   |  5 PagesSWOT Analysis for lululemon athletica a. Current Strengths i. The commitment of the employees of lululemon athletica 1. Evidence from case: The employees commit to living a certain type of lifestyles in order to represent the company and the message behind it. (Page C-97) 2. Evidence from case: The employees of lululemon athletica are well rounded about the topics of healthy living, Yoga, and physical ways of staying healthy on a daily basis. This allows for customers to receive advice and recommendationsRead MoreA Swot Analysis Of Lululemon s Market1692 Words   |  7 PagesI. SITUATION ANALYSIS Lululemon is the third leading speciality sports apparel store, behind Nike and Adidas (appendix 1), retailing for women and a small range of men. They have capitalised on the growing trend of fashionable gym and street clothes (Ibisworld, 2016). Their vision is â€Å"Elevating the world from mediocrity to greatness†, through their 350 stores and online store shipping to 80 countries (Lululemon, 2016). A SWOT analysis in appendix 2 reveals the sustainable niche of Lululemon’s marketRead MoreCase 1 Mystic Monk Essay785 Words   |  4 Pagesï » ¿1. How strong are the competitive forces confronting lululemon in the market for performance-based yoga and fitness apparel? Do a five-forces analysis to support your answer. High Supplier Power There are a lot of suppliers available in the market that want to produce for lululemon because of the increased value of the company High Buyer Power Other brands offer the same products Low cost switching because other brands offer these items at a lower price Moderate New Entrants PopularRead MoreLululemon Swot Essay671 Words   |  3 PagesSWOT Analysis Company name: Lululemon Athletica Inc. (NASDAQ:LULU; TSX:LLL) Product: Lululemon Athletica produces yoga-inspired athletic apparel for both women and men. Strengths #1. Innovative Design Process Lululemon offers high-quality premium athletic apparel that is designed for performance, comfort, functionality and style. The innovative design process is attributed to a number of factors such as, real-time customer feedback. Lululemon seeks real-time customer feedback on theRead MoreCompetitive Forces : Marketing Strategy1287 Words   |  6 PagesCompetitive Forces: Five Forces Analysis The five forces analysis shows that lululemon is confronted by moderate or low competitive forces. 1. Buyer Bargaining Power: This threat is very weak because lululemon sells directly to consumers, who rarely have haggling prices or other terms with sellers. Lululemon rarely sells wholesale, and when they do it is to support their grassroots marketing strategy to increase brand awareness. Although buyers could switch to a competitive brand, they would notRead MoreLululemon Athletica Analytic Essay1633 Words   |  7 PagesCase Analysis #1 Problem Essay Lululemon Athletica Inc Samuel Ellison Presented for: Professor Kannangara Sunday, March 6th, 2016 BUSI4003 Introduction Lululemon Athletica Inc., founded in 1998 in Vancouver by Chip Wilson, is a company which designs and produces high-end yoga and technical athletic clothing. They have operated primarily in North America and Australia; their initial target customer was an educated woman who lives an active and healthy lifestyle. They opened their firstRead MoreLululemon1323 Words   |  6 PagesLululemon Athletica Lulemon Athletica is an athletic apparel company based out of Vancouver, British Columbia, Canada. The company was founded by Dennis â€Å"Chip† Wilson, in the year 1998. Dennis Wilson had been in the skate, surf, and snowboard business for over 20 years when he took a commercial yoga class that was offered in Vancouver. Wilson found the results to be thrilling. He quickly was immersed in the idea of making his yoga experience the best possible. He believed the clothes that wereRead MoreLululemon2544 Words   |  11 PagesTABLE OF CONTENTS EXECUTIVE SUMMARY 1 INTRODUCTION 2 CASE ANALYSIS 3 Five-force analysis 3 Competition 4 SWOT analysis 5 Value chain 5 Strategy 7 Financial and operating performance. 8 RECOMMENDATION 10 In term of strategy 10 In terms of management 10 EXECUTIVE SUMMARY Lululemon Athletica Inc., founded by Dennis Chip Wilson,  is a self-described  yoga-inspired athletic apparel company, which produces a clothing line and runs international clothing stores from its companyRead MoreLululemon2462 Words   |  10 PagesIntroduction Lululemon is one of the Canada’s best retailers of technical athletic yoga apparel. Lululemon’s yoga inspired apparel is marketed under the two brand names Lululemon Athletica for more mature women and Ivivva Athletica for younger girls. Lululemon primary target customers are educated and hard working women, who understand the importance of healthy and active lifestyle. Majority of these women are Caucasian who are mainly urban and have higher income, since Lululemon is an expensive